Successful Motion Media Strategies for Saudi Brands
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Last month, a business owner inquired why his articles weren't generating any inquiries. After reviewing his content premier digital marketing services strategy, I discovered he was making the same mistakes I see countless Saudi businesses commit.

Key improvements included:

  • Clear delivery estimates for different regions of the Kingdom
  • Different fulfillment selections including same-day delivery in metropolitan areas
  • Comprehensive monitoring with local alerts
  • Adjustable timing for arrivals

Recently, my friend's e-commerce store was hardly visible in search results regardless of offering excellent products. After executing the strategies I'm about to share, his organic traffic improved by over one hundred fifty percent in just two months.

Successful approaches included:

  • Featuring products suitable for Saudi tastes
  • Adapting product descriptions to highlight aspects significant for Saudi customers
  • Unique selections for Ramadan
  • Measurement adjustments for regional norms

I recommend classifying competitors as:

  • Main competitors (offering equivalent offerings)
  • Secondary competitors (with some overlap)
  • Potential threats (new companies with game-changing potential)

Begin by mapping ALL your competition – not just the obvious ones. During our analysis, we discovered that our most significant rival wasn't the established brand we were monitoring, but a recent startup with an novel model.

Six months into our launch, our sales were dismal. It wasn't until I accidentally a comprehensive analysis about our market sector that I understood how blind I'd been to the business environment around us.

When I established my online marketing firm Riyadh business three years ago, I was convinced that our unique products would be enough. I dismissed competitor analysis as a waste of time – a choice that almost ruined my entire business.

I dedicate at least 120 minutes each Monday reviewing our competitors':

  • Website organization and navigation
  • Content strategy and posting schedule
  • Online platforms presence
  • User feedback and evaluations
  • SEO tactics and performance

I currently use several applications that have substantially upgraded our market intelligence:

  • SEO tools to track competitors' search rankings
  • Social listening platforms to track rivals' online presence
  • Website analysis tools to track updates to their online presence
  • Newsletter subscription to obtain their campaigns

I use a simple document to monitor our competition's rates modifications every week. This has already enabled us to:

  • Discover cyclical promotion cycles
  • Recognize product bundling approaches
  • Grasp their pricing psychology

Last year, I witnessed as three rival companies invested heavily into growing their operations on a particular social media platform. Their attempts failed spectacularly as the platform turned out to be a mismatch for our market.